AI video pricing · checked 2026-10-23
Higgsfield vs Runway vs Luma: what an AI video actually costs
Affiliate disclosure: The Higgsfield links on this page are Daniel Graham's affiliate links. If you subscribe through one, AgentHive Inc may earn a commission at no extra cost to you. Runway and Luma links are plain links with no affiliate. Prices below were copied from each company's public pricing page on October 22, 2026 (re-checked October 23, 2026). Nobody paid for placement.
Short answer: all three sell monthly credits, and every model spends them at its own rate. Higgsfield starts at $19 a month for 270 credits. Runway's paid plans start at $12 a month billed yearly. Luma starts at $30 a month. The plan that's cheapest for you depends on which model you use and how many clips you finish each month.
Pick in one line
- Higgsfield if you want lots of third-party models (Kling, Seedance, Nano Banana) in one account, plus ad and avatar tools.
- Runway if you want its own Gen-4.5 models, an editor, and (on Max) credits that roll over one month.
- Luma if you want its Ray models, including HDR output, and you're fine with a higher entry price.
Plans side by side
| Plan | Price / month | Credits / month | Notes from the pricing page |
|---|---|---|---|
| Higgsfield Starter | $19 (same monthly or annual) | 270 | Seedance 2.0 Fast & Mini only, selected models |
| Higgsfield Plus | $59 monthly, $47 billed annually | 1,200 | All models; 7-day unlimited windows on Nano Banana 2 and Kling 3.0 |
| Higgsfield Ultra | $129 monthly, $99 billed annually | 3,000 (6,000 / 9,000 options) | Adds a 7-day Nano Banana Pro unlimited window |
| Higgsfield Teams | From $65 per seat | From 1,000 per seat | Shared workspace and credit pool, 2–15 seats |
| Runway Standard | $15 monthly, $12 billed yearly | 625 | All video and image models, no watermark |
| Runway Pro | $35 monthly, $28 billed yearly | 2,250 | Top-ups, custom voice, Runway MCP |
| Runway Max | $95 monthly, $76 billed yearly | 9,500 | Unused credits roll over 1 month |
| Luma Plus | $30 | 10,000 | Luma and third-party models, commercial use |
| Luma Pro | $90 | 40,000 | 4x Luma Agents usage |
| Luma Ultra | $300 | 150,000 | 15x Luma Agents usage |
Credit counts can't be compared across companies. A Luma credit and a Higgsfield credit buy different amounts of video. Higgsfield was running a promotion with banners like "30% OFF" on the day we checked, so your price may differ. Prices exclude VAT and taxes.
What a credit buys, per each pricing page
- Higgsfield: about 14 credits for an 8-second 720p Kling 3.0 clip, and 2 credits for a Nano Banana Pro image. The page estimates Starter covers about 15 Seedance 2.0 Fast videos.
- Runway: 625 credits buys about 52 seconds of Gen-4.5 or 104 seconds of Gen-4 Turbo.
- Luma: Ray3.2 text-to-video costs 100 credits per 5 seconds at 720p and 400 at 1080p. Seedance 2.0 costs 51 credits per second at 720p.
Rough math for a 720p, roughly 8-second clip on Kling 3.0 inside Higgsfield Plus: 1,200 ÷ 14 ≈ 85 clips a month. That's before retries. Most people throw away several takes for every clip they keep, so plan on fewer finished videos.
Watch for these before you pay
- On Higgsfield, subscription credits reset every billing cycle and don't roll over.
- Higgsfield's unlimited windows and free generations only work on higgsfield.ai. They don't work through its MCP/CLI, Canvas, or Supercomputer.
- Higgsfield's Starter plan unlocks only some models. If you need a specific model, check it's included before buying.
- Annual billing locks you in for a year. Try one month first.
FAQ
Is Higgsfield cheaper than Runway?
At the entry level, no. Runway Standard is $12–$15 and Higgsfield Starter is $19. At the top end, it depends on the model. Compare one specific clip type on both pricing pages instead of comparing credit counts.
Does Higgsfield have a free plan?
The October 23, 2026 pricing page lists only paid individual plans, Starter through Ultra, plus free generations on some Higgsfield tools. Check the page for current offers.
Which one should a founder making short social ads pick?
Start with the cheapest monthly plan on the tool whose model you like best, make ten real clips, then decide. Don't buy annual on day one.
Try Higgsfield (affiliate link) Runway pricing Luma pricing
Sources, read 2026-10-22, re-checked 2026-10-23: higgsfield.ai/pricing, runwayml.com/pricing, lumalabs.ai/pricing. Kling's plan page didn't load for us, so it isn't in the table. You can use Kling 3.0 inside both Higgsfield and Runway. Pricing for LLM APIs is on the calculator and model list.